Word: sworders
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...Vivienne Sworder remembers the day last year when she first discovered the artwork of Thomas Kinkade. An avid collector of dollhouse furniture, she was browsing for additional pieces while on vacation in Florida. "My husband kept disappearing," she recalls. "We were looking at furniture, and he kept disappearing." She eventually found him on a sofa in a quiet corner of the store. His excuse: not that he was shirking his dollhouse duty. He had been so transfixed by a painting that he felt compelled to sit and gaze at it. The sun-dappled gardenscape also captivated Vivienne and distracted...
...Devotees like Sworder have made Thomas Kinkade the best-selling living artist in history. At least that's how his slick marketing machine bills him, along with the trademarked moniker, the Painter of Light. Kinkade is also the leading "lifestyle brand" of Media Arts Group, Inc. (MAGI), which is listed on the New York Stock Exchange. With nearly $140 million in sales and profits of $14.2 million last year, it claims to be the largest art publisher in the world. The company's stable includes three other artists, but Kinkade alone generates more than 95% of MAGI's gross revenue...
...fans like Vivienne Sworder, though, such details are of little interest. Her only concern is when Kinkade will unveil the next of the snowscapes with which she is so taken. The latest issue of The Beacon, the Kinkade Collectors' Society's newsletter, features one entitled Autumn Snow that is not yet part of her collection. "I'm looking to get that one very soon," she says...
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