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Word: sylflex (lookup in dictionary) (lookup stats)
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Waterproof Shoes. The Dow Corning Corp., jointly owned by Dow Chemical and Corning Glass, has developed a silicone product that will make leather virtually waterproof. First use of the chemical (trade name: Sylflex) will be for shoes. The Charles A. Eaton Co. will use it on golf shoes; Endicott Johnson Shoe Corp. will try it on a combination work-and-sports boot. Treated shoes will shed water, still allow air to come through to cool the foot...

Author: /time Magazine | Title: GOODS & SERVICES: New Ideas, Feb. 28, 1955 | 2/28/1955 | See Source »

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