Word: sylvania
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Dates: during 1960-1969
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...Puffs for Pastors. Born on a Penn sylvania farm, S. S. Kresge started as a salesman of pots and pans, became fascinated by the way his friends Frank Woolworth and John McCrory were overturning the old cracker-barrel retail concepts with their low-price, high-volume retail stores. In 1897, he gambled his $8,000 savings on a similar shop in Memphis. On the way up, Kresge pioneered in giving his employees sick pay and paid vacations, in 1925 was the first to discard the strict nickel-and-dime rule, began offering goods from 250 to $1 as well...
...corporations as incentives for salesmanship or rewards for suggestions or promptness. S & H's sales in that area have quintupled in four years, now account for $9,300,000 annual income; the stamp company so far has 3,500 incentive customers, including well-known corporations such as G.M., Sylvania Electric and Miller Brewing. Another possible market is in nations abroad, where stamps have not yet proliferated as they have in the U.S. The going there may be tough. King Korn Stamps, the sixth largest trading-stamp company, recently retreated from England after an unsuccessful effort. S & H in last...
Although he is now 36, and a mathematician for Sylvania, Paul Cooper has never lost his boyhood enthusiasm for the fanciful science-fiction stories of Jules Verne. While musing about Journey to the Center of the Earth several months ago, Cooper himself took off on a mathematical flight of fancy that more than rivals Verne's most imaginative work. By crisscrossing the earth with subterranean tunnels, the freewheeling mathematician proposes in the current issue of the American Journal of Physics, man could achieve intercontinental travel at ballistic missile speed...
...frustration for the amateur photographer. Either he totes around cumbersome, electronically-charged strobe lights that always seem to go on the blink at the wrong moment or stuffs his pockets full of flashbulbs that have to be coaxed into the camera's flash gun before every photograph. Now Sylvania and Kodak have developed a neat solution-the Sylvania flashcube, which is no larger than an ice cube and contains four miniature flash bulbs, each with its own built-in reflector. Packaged in threes for $1.95, the plastic-coated cube fits any of eight newly designed Kodak cameras, completely eliminates...
...sets in supermarkets, then broadcast special programs for shoppers, and with the profits from commercials bought football's Cleveland Browns, now worth about $10,000,000. Among the many men who have made money from electronics, Greek-born Vessarios Chigas, 43, left a job at Sylvania, set up Boston's Microwave Associates; he now is worth at least a million. Charles Stein, 37, sensed a rich future in convenience foods. He began by buying oranges at retail and squeezing them into juice for hospitals and hotels; the business grew so vitamin-rich that National Dairy bought it from...