Word: sylvesterisms
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Dates: during 1950-1959
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"Radio doesn't grab you like TV," says NBC's President Sylvester L. ("Pat") Weaver. "It's more like a companion." It's as a companion that Weaver wants to use it-to get back an audience which
...baby carriages, bicycles or foreign cars in the lobby." The freshness of Sylvester's approach stems from innate curiosity, a versatile talent (he has written six novels, one movie script, is collaborating on a musical), and a sharp ear for the irreverent crack and the offbeat anecdote: Some Sylvesterisms : ¶ On progressive schools: "Johnny, stop playing with Joseph...
It Only Takes Two. Sylvester seldom peddles nightclub scandal, but likes to take a good-natured poke at such cafe society figures as the interior decorator for neurotics who "specializes in furniture made of overwrought iron" and the Sultan's son who "drives a foreign elephant." He is an...
Last week Sylvester prescribed the appropriate beverage to go with reducing diets: "Lighter fluid." Sylvester can seldom resist a pun. He told about the vending machine that sells flowers and gives "change in peonies," and the vacationing scientist who posted a sign on his office, "Gone Fission." When the German...
Sylvester also delights in taking cracks at TV, Madison Avenue admen (one of them worried so much that his hair turned charcoal grey), and the big names of show business whose egos outgrow their talents (favorite targets: Arthur Godfrey, Eddie Fisher, Frank Sinatra). "Wouldn't it be wonderful," observed...