Word: sylvesterisms
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In a commonplace domestic predicament, NBC's Board Chairman Sylvester ("Pat") Weaver noted that the dress of his wife, exActress Elizabeth Inglis, was entirely unzipped in back, fumbled to rezip her, bungled the job. Tensely whispered Liz: "Why don't you put your arm around me?" Pat Weaver...
Like prime beef, a choice hour on television is costly. The hour beginning on Sunday nights at 8 E.S.T. is about as prime as a TV hour can get. In an effort to attract customers, NBC has been working away at the hour for years, while CBS's Ed...
In his two years as president of the National Broadcasting Co., eupeptic Sylvester L. ("Pat") Weaver made the newspapers almost as often as NBC's program timetables. He pushed the so-called "magazine concept" of selling TV ad time to several sponsors per show, popularized the hour-and-a...
"Radio doesn't grab you like TV," says NBC's President Sylvester L. ("Pat") Weaver. "It's more like a companion." It's as a companion that Weaver wants to use it-to get back an audience which
Sylvester also delights in taking cracks at TV, Madison Avenue admen (one of them worried so much that his hair turned charcoal grey), and the big names of show business whose egos outgrow their talents (favorite targets: Arthur Godfrey, Eddie Fisher, Frank Sinatra). "Wouldn't it be wonderful," observed...