Word: symbolisme
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Religious symbolism is an undercurrent throughout the film. Crosses abound: the final overhead shot of a cross-roads, a photograph ripped in the shape of a cross, Luke sprawling crucified in a pit-grave he has dug.
Public tastes dictate much of the use of graphics in advertising, and it is my understanding that use of sex symbolism is heaviest in publications read by young people. Such techniques, in my opinion, indicate a lack of creativity on the part of persons preparing the ads. The technique is...
Leaf through some of the highly regarded trade journals. The September 2, 1967, issue of TELEPHONY, for example, contains 73 display advertisements selling a wide variety of communications products. Not one uses sex in any form whatsoever. Since most of the advertisers are "regulars" one must assume they do very...
Look at FORTUNE--a publication with its greatest appeal to businessmen. The September 15, 1967, issue has over 130 display advertisements in its 220 pages. Less than half a dozen picture a female. The few that do, show their models fully clad, and necessary to the advertisements. (One is a...
Men at your school--University of Arizona--some of your friends, will enter the advertising profession. Most will become the former; few, I hope, will be interested in unethical advertising practices, or make needless use of sex symbolism in their work.