Word: symbolization
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Dates: during 1960-1969
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Ford's got a genuine virility symbol or two there...
...barracks behind him, but at week's end yet another wave of coup rumors rippled through Saigon, then subsided. No one realizes more clearly the possible repercussions of another coup than U.S. Secretary of Defense Robert McNamara, who has been the No. 1 symbol of all-out support for Khanh. At a Washington cocktail party recently, McNamara was overheard to quip: "If Khanh goes, the President is going to have to get another Secretary of Defense...
Marimmekko is Finnish for "a little girl's dress for Mary." It's also the trademark of an enterprise which annually sells some 20,000 dresses in this country through Cambridge-based DESIGN RESEARCH (57 Brattle). Termed "Fashion's status symbol" and "uniform of intellectuals," the dress is supposed to reflect a "sophisticated plicity." It is designed for the hand-screened cotton fabric from which it is made. (Ordinarily, a fabric is designed for a particular dress.) Marimekkos are sexy by implication rather than by cut. They belong in the never-never land between the housedress and the beach shift...
...choose to be eulogized. But let us just recall a thought from Pericles' Funeral Oration, which he often quoted: "The whole earth is the sepulchre of famous men; and their story is not graven only on stone over the native earth, but lives on far away, without visible symbol, woven into the stuff of other men's lives...
Companies, like people, do not always like the names they were born with-and more of them than ever are doing something about it. For many U.S. corporations, the name change has become almost a symbol of growth, energy and aggressiveness. Last week Monsanto Chemical Co., which has diversified into electronics and building materials, got formal approval from its stockholders to become just plain Monsanto Co. Fairbanks Whitney, hoping to get an image with a bang from its gunmaking subsidiary, plans to rename itself Colt Industries. Riddle-Airlines, whose name has long been just that to many people, is about...