Word: symbolization
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...business school at UCLA when a friend invited her to a photo shoot with a stock photographer. She thought it would be a fun experience and a quick way to make $100. She had no idea that, through the process of stock photography, her face would become an international symbol for the future of India...
...gave my fiancée had passed through the De Beers chain. At the time I bought it in 2000, the cartel controlled up to 75% of the world's rough diamonds. The most likely point of origin-statistically speaking-was the mine at Orapa in Botswana. But the symbol of my love also could have come from Russian Siberia or the Premier Mine in South Africa or from the war spoils of Angola. There was no way to trace its history, except to say De Beers' office in London was the probable point of transfer to America. The diamond...
...place in their historical notion of romance. No rings were ever exchanged. But in the mid-1960s, the De Beers cartel looked at Japan and saw potential. The J. Walter Thompson advertising agency was hired to flood the Japanese media with advertising touting the rings as a symbol of Western sexuality and prosperity. In 1966 less than 1% of Japanese women received a diamond ring when they married. By 1981 that figure had rocketed to 60%. And after another decade of sustained advertising, close to 90% of Japanese brides got diamond rings when they married. Japan had become the world...
...Thailand's King possesses the moral authority to do this because he sits above politics, as if belonging to a different realm. He knows that his role as King is to be a symbol, not a personality, precisely because (unlike a politician) he does not have to hustle and promote himself to win the people's favor. King Bhumibol happens to be hugely admired across Thailand, acclaimed as a musician, painter, patent-holding inventor and, most of all, philanthropist, who constantly goes around his kingdom offering development projects to help his people. But what he really seems to have mastered...
...accounts for more than 16% of Spain's economic output, roughly twice the average of euro-zone countries. "Everybody wants to own a house, but even middle-class people are having serious problems paying their mortgages," he says. Eventually, Holguera fears, the market could collapse, turning Sanse from a symbol of expansion into an icon of the Big Squeeze. It's not only that the construction trade supplies an inordinate number of jobs for Spain - 12% of total employment as opposed to 8% in the E.U. as a whole. It also funds the sports center and theater - not to mention...