Word: symbols
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Dates: during 1970-1979
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Ruth used the home run to transform baseball. In the process, he made the homer a part of American culture, a symbol of the country's affection for the fast, decisive stroke that can determine the outcome of a contest. Aaron, Ruth's heir if not his rival, has kept that drama alive. Baseball may no longer be the national pastime. But when a slugger steps into the box to face a good pitcher, it is man-to-man combat, and the possibility of a home run still carries excitement. With Aaron, year in and year...
...simply show them to good advantage. Makeup is something else. It blends with the face, and the potential customer cannot distinguish the product apart from the package. So Revson bought the exclusive advertising rights to Hutton's image because she has a "reachable, nonremote" quality. "She is a symbol," he says, "of the ability of the American woman to achieve beauty despite isolated features not in themselves beautiful...
...unsuccessful military struggle against guerrillas in Mindanao and Sulu, and the prospect of the country's worst rice shortage in years. Quite clearly, the President is worried that the shrewd, ambitious Aquino, a member of one of the country's wealthiest families, might become a symbol of political dissent and persecution. Many Filipinos are well aware that the ex-Senator's grandfather was imprisoned by the U.S. during the abortive Philippine war for independence in 1899, and that his father was jailed by General Douglas MacArthur for collaborating with the Japanese during World...
...thing in sight. It was as if he were acting out the fantasy in his after-shave commercial. The scenario has two tennis bunnies leaping the net to embrace him. In the closing shot, Riggs winks, tilts his tennis shade rakishly and says: "Imagine, a 55-year-old sex symbol...
...protein and calories. United Brands earlier this year opened a 9,000-acre banana plantation in the Philippines with an eye to the Asian market. Company executives are also negotiating with a number of Eastern European governments in the hope of getting them to consider Chiquita bananas not a symbol of Yanqui imperialism but a part of Communist diets...