Word: symbols
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Dates: during 1970-1979
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...Their call to action challenges even our right passively to read them. "Portions," the third and final chapter, carries the reader from ". . . more or less formal question about the kind of book Walden is to matters more or less concerning its doctrine," that is, its philosophy. The progression is symbolized by the quote from Thoreau's letter which appears in thirds below the chapter titles: "On the first perusal plain common sense should appear on the second severe truth and on third beauty." Within this structure, Cavell allows himself free rein to follow the pattern of symbol and image through...
...casually chancing another combination when the parts never did fit together. Maria's people don't make love, they fuck. They don't enjoy that very much either. Maria and B.Z. share the tenderness of fellow travellers, but it dies there. It's a mechanized automatic world whose chief symbol is the car. "Not many children around?" Maria asks a motel housekeeper. "I used to have one," the woman replies. "She totalled my Chevy...
...Most poisonous substances are marked clearly enough to alert adults as to their hazards, but these warnings frequently prove ineffective for children. Many youngsters cannot decipher the labels even if they try; some are more attracted than repelled by the traditional skull-and-crossbones caution symbol. A new design, however, appears to get the message across. Known as Mr. Yuk, it consists of a face with an agonized expression and protruding tongue, which tell a child that the stuff he is about to consume...
...owes his creation to Dr. Richard Moriarty of the Poison Information Center at the Children's Hospital of Pittsburgh, who conducted tests to determine which of several designs was the least appealing to a curious child. The symbol owes its name to one of the youthful participants in Moriarty's study. Explaining why he would not pick up a bottle bearing the bilious Day-Glo green face, the child explained simply, "He looks yukky...
RISING starkly from the dusty fields of California's San Joaquin Valley are 100 huge metal cylinders that look like an array of petrochemical tanks. Alongside them are rows of mostly windowless industrial buildings that sprawl over an area as large as six city blocks. This symbol of technological power is not a pulsing refinery; it is the E. & J. Gallo Winery of Modesto, Calif. Inside the cylinders, millions of gallons of California Burgundy, Chablis and rosé age. Inside the buildings, squads of chemists pore over their latest oenological formulations, while viniculturists experiment with ways to improve soil...