Word: synching
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Dates: during 1990-1999
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Advertisers hope such TV-PC shackups will ultimately allow them to direct players to online deals or to synch TV commercials with click-to-buy options. With a traditional commercial, says Aram Sinnreich, an analyst with Internet research firm Jupiter Communications, "the most the advertiser could hope for is to eventually send the user to the store." But webRIOT's online surfer-viewers are virtually at the store today, and the future implications make advertisers salivate. webRIOT is already selling on-air and online ads as a package...
...DRAG Some DVD players may have trouble keeping audio and video in synch. Most manufacturers will fix the problem for free. Ask about it at the store when...
...mega-success. Check out www.bunim-murray.com for more info on how you can be a superstar... (I'm assuming that you have to be white, be from either Kentucky or Idaho, go to church, can't swear, can't be fat, have to be able to lip synch...
Some council members, however, were concerned that other representatives might have unavoidable conflicts with the event--one representative noted that the retreat was scheduled on the same night as the Eliot Lip-Synch competition...
...matter how many adjustments corporations make, of course, some people will never embrace the off-hours routine. For six years, John Wheeler, 39, was a night news writer and producer for CNN in Atlanta. "I was out of synch with the rest of the world," he recalls. He quit last fall, and insists, "You couldn't pay me enough to go back." Instead, he chose to become a 9-to-5 public relations specialist for United Parcel Service--a company that happens to be one of the major employers of nightworkers...