Word: syndicast
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Dates: during 1977-1977
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...checkbook journalism" after having been widely criticized for buying an interview with Nixon's former chief of staff, Haldeman. News executives at some networks were willing to put Nixon on the air, but only if their own journalistic stars could do the grilling. Undaunted, Frost got Syndicast, a New York-based independent TV marketing agency, to sell broadcasting rights to individual stations. He contracted with Pacific Video in Los Angeles to do the taping. Both were cut in on the profits...
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