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...Americans, who have never under-esimated the power of advertising, there was new evidence of its effects last week. In Haiti, Dynaflow is used as a synonym for a wealthy man or an expensive product, e.g., "Isn't his new house Dynaflow?" (The name was first used as a term for politicians because they all drove Buicks with Dynaflow transmissions.) In Israel, salmon is known only as "fresh" because the label on a can of U.S. salmon always has the word in big letters. And in Greece, a pretty girl is a "nylon...
...world, and his work with diffraction gratings, which could divide the spectrum into 1,000 shades, revolutionized much of astronomy and physics research. His Physical Optics became the classic work in the field; his experiments achieved such renown that the term "Wood Experiment" became a scientist's synonym for ingenuity and perfection...
...years he made The New Yorker a synonym for urbanity, but he himself remained a bawling, rough-cut outlander from Aspen, Colo. A catty old friend, Alexander Woollcott, once described him as looking like "a dishonest Abe Lincoln." Rumpled, wild-haired and irascible, Ross talked in an ear-splitting voice, a combination of rasp and quack. He often expressed himself in skid-row profanity, or by mere grunts or gap-toothed grins. He had the energy of a bull, and a bull-like charm. Though he often sounded as crass as a cymbal, he had an amazing sensitivity for words...
...since then, hundreds of thousands more have been added. Sets have found their way into cottages and castles, to Little America with Admiral Byrd, to Labrador with Sir Wilfred Grenfell, to homes, schools and libraries all over the world. In its 182 years, "EB" has become almost a synonym for knowledge, a roving storehouse of facts that anyone can go to, and that can speak with authority on almost any subject, from A to Zygote, that mankind has ever thought...
...Diabolically Clever." For 23 years Laski seemed to overshadow everyone else at L.S.E., became in the public mind almost a synonym for the school. "My life," he once cried, "is my students!" and some of his students never forgot what he said (in the 1945 election, 67 of them were elected Labor M.P.s). A brilliant man who could read 200 pages in an hour ("diabolically clever and omniscient," said Justice Oliver Wendell Holmes), he was also a spectacular lecturer. Sometimes gesturing excitedly and sometimes staring motionless at his palm, he spoke "with a force and conviction," recalls one student, "that...