Word: syrup
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Dates: during 1980-1989
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...caricature bore more than a passing resemblance to the 750 reporters and 300 photographers who descended on Los Angeles last week to watch the Rams and Pittsburgh Steelers collide in Super Bowl XIV. For seven days, the National Football League virtually immobilized the journalists in a thick public relations syrup. Upon arriving they were given a designer carryall, a briefcase and enough press handouts to reconstruct a tree. They were bused to mind-numbing press conferences and interview sessions, and courtesy cars were available if they wanted to take a drive. Coffee, juice and pastry were served gratis every morning...
Valium's maker was founded in 1896 by Fritz Hoffmann, a Basel marketing whiz whose first commercial success was a cough syrup. Though the firm became the first to synthesize vitamins, among other feats, it was the development of Valium and Librium in the early 1960s that made it a leading pharmaceutical company. While the secretive Roche has 122 facilities around the world, it did not publish its first consolidated account until 1974. The firm is publicly owned, but its chief stockholders are mostly wealthy descendants of the founders or early executives who rarely trade their gilt-edged shares...