Word: syrup
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...truckers are lining up for seconds at the breakfast buffet (all you can eat for $3.99 -- biscuits with chipped-beef gravy, fruit cup, French toast with syrup, bacon, pancakes, sausage, scrambled eggs, doughnuts, Danish, cereal in little boxes...
...Madison Avenue's best and most memorable advertising. Currently the tag line "Coke is It!" is arrayed against "Pepsi. Choice of a New Generation." About five years ago, when the price of cane sugar went up sharply, Coke began shifting its basic sweetening ingredient to high-fructose corn syrup. Pepsi switched completely to the corn syrup sweetener this year. But the parts of each drink's formula that give the colas their distinctive tastes have remained essentially unaltered...
...supposed to be easy and effective to use. But the Dalkon Shield proved a health menace to some users, and it has been a continuing financial nightmare for A.H. Robins, which stopped manufacturing the intrauterine contraceptive more than a decade ago. Robins, whose products include Robitussin cough syrup, Chap Stick lip balm and Sergeant's flea and tick collars, last week reported a 1984 loss of $462 million, giving the company a net worth of minus $128 million. Reason: the lingering and costly legal side effects of the Dalkon Shield...
Ralph: Wait, Wanda! I want to say a word about retroendorsements. You know what I mean--endorsements that might have been if other people had been as alert as Gerry. I'm thinking of Abe Lincoln for Log Cabin syrup, Torquemada for flame-broiled whoppers or Judas Iscariot for Franklin Mint silver coins. With artistic control, Judas wouldn't actually have to hold the coins up or anything. His kids could be shown flipping them casually in the background among the Roman soldiers...
Coca-Colas mixed with cherry syrup for years were as much a part of the courtship ritual as convertibles, sock hops and holding hands. Yet the bottling company has never marketed its own version of the fountain concoction. Now it has made a better-late-than-never decision to put cherry Coke in bottles and cans, in its first flavored variation of the soft drink. When the company measured the popularity of several cola mixtures at the 1982 Knoxville World's Fair, cherry was more popular than lemon-, lime- and vanilla-flavored Cokes. Nonetheless, Coca-Cola will continue test-marketing...