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...appetit, consumers. Help is on the way. That inescapable roadside institution, McDonald's, has been fined $5,000 for mislabeling frozen orange juice as freshly squeezed, and calling a concoction "maple syrup" that had nowhere enough maple to stand up to the name. In addition to folks at the Golden Arches, Baskin-Robbins, the International House of Pancakes and Hamburger Hamlets have all been foiled by a Los Angeles campaign to enforce honesty in eateries: it is now against the law, for example, to describe a nondairy product as "cream," or lower-grade beef as "prime." Like truth inadvertising...

Author: /time Magazine | Title: Time Essay: A Guide to American Restaurant Menus | 10/2/1978 | See Source »

Spoonful powdered orange drink added to glass of tap water, bowl of puff-milled corn, sugar, corn syrup, molases, salt, partially hydrogenated coconut oil, sodium ascorbate, BHA added to preserve product freshness...

Author: /time Magazine | Title: Time Essay: A Guide to American Restaurant Menus | 10/2/1978 | See Source »

...journalist in a medium where economic news is usually relegated to some place between the weather forecast and the cough syrup ads. Wearing one of his Rukeyser Enterprises hats, the WSW moderator is a hot item on the lecture circuit, where he gives about 100 speeches a year, com mands a top fee (at least $4,000 per appearance) and is booked through next May. He also turns out a thrice-weekly column on politics and economics that appears in 170 newspapers, has written one bestseller (How to Make Money in Wall Street) and is preparing another book on economic...

Author: /time Magazine | Title: Business: The Rise of Rukeyser, Inc. | 9/4/1978 | See Source »

Chew Brew Peppermint, spearmint, cinnamon and other traditional stick flavors are old chew to the growing band of gumo-philes who prefer to make their own. Using a powdered gum base called POW!, combined with corn syrup, confectioners' sugar and just about any flavoring and color imaginable, chew-it-yourselfers can concoct a 25-ft. length of bubble gum from a $2, 2-lb. package of mix-about half the price of the manufactured product. Says POW! Entrepreneur Fred Starkey: "If scotch is your favorite drink, flavor it with scotch. If you like fruit cocktail, use that...

Author: /time Magazine | Title: Living: Odds & Trends | 8/28/1978 | See Source »

...washed away by subsequent downpours. The price of lettuce on the East Coast rose to a staggering $1 and even more per head. Observes Rancher Willie Chamberlin: "It's a lot like a breakfast table. Sometimes you have a little pancakes left over. Sometimes you have a little syrup left over. The trick is to make it come out even...

Author: /time Magazine | Title: Nation: Water, Water Everywhere | 7/31/1978 | See Source »

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