Word: syrup
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...real taste classic. On the contrary, the 10-ouncer is a vivid symbol of creeping materialism. 3 1/2 ounces more for your dime, and all that is sacrificed is quality. According to informed sources, the difference is due to the fact that there is the same total amount of syrup in each variety. . . Rem Rieder...
Immortal Face. The U.S. gave Legson quite a reception, but he seems to have accepted everything that came his way with a grave and innocent equanimity. In the capital, he endured the standard tourist treatment, discovered the "sweet relationship" between waffles and syrup, stood in the Lincoln Memorial and "timidly waved at the immortal face." Skagit Valley College received him with a banner and a banquet. The family that "adopted" him had redecorated the spare bedroom. Neighbors stopped in with cakes. Huntley-Brinkley televised him. Some will pin the word "naive" on Legson's wide-eyed good will...
...progressive boarding school in New York's Adirondack Mountains, the eighth-grader known as "Yassy" rambles on horseback in the fall, skis in the winter, and in spring helps make maple syrup with the other children. It sounds remote from Hollywood and the Riviera, but it isn't, really, because "Yassy" is Princess Yasmin, 15, daughter of the late Aly Khan and Cinemactress Rita Hayworth, 46, whom she flew down to visit in Manhattan last week. Rita had just finished making The Money Trap for MGM, and seemed almost relieved to report that Yasmin hasn...
Pepsi has shown lots of sparkle in the 17 months it has been bossed by Kendall, a onetime fountain-syrup salesman. Last spring he introduced Diet Pepsi, which has since captured more than one-quarter of the low-calorie-cola market. He also bought a West Virginia firm that makes Mountain Dew, sugar-rich citrus soda whose slogan is "It tickles yore innards." Mountain Dew sales are up 150% since September...
...same time, with cigarettes under medical fire and new brands proliferating, the major tobacco companies have been anxiously diversifying. Two weeks ago Reynolds announced that it would spend $100 million to buy Penick & Ford Ltd., Inc., a corn-oil refiner whose products include My-T-Fine desserts, Vermont Maid syrup and Cocomalt. Liggett & Myers last year paid $15 million for Alpo dog food. American's move was last, but by far the most spectacular...