Word: syrups
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Dates: during 1970-1979
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...than he does in photographs; the face is less mephistophelian and more delicate--gentle, almost vulnerable. "I don't have anything to say," he begins, "but I'll answer any questions." His voice is higher than one would expect, viscous and slighly drawly, the vocal equivalent of the corn syrup produced in his native Kansas. For over an hour Altman answers questions from the 30-odd reporters sitting in front of him. He responds patiently and candidly, even when faced with questions he's obviously answered a hundred times in a hundred interviews. Below, some of Altman's responses...
...looked around, I had the warm feeling that I was back in high school, hanging out. One of IHOP's greatest features is that they are all identically tacky, so that all are familiar and safe. From the spreading pool of artificially colored and flavored boysenberry syrup that eventually leaves the table purple and gooey, to the clashing blue and orange of the seats and ceiling, IHOP's are always the same...
...appetit, consumers. Help is on the way. That inescapable roadside institution, McDonald's, has been fined $5,000 for mislabeling frozen orange juice as freshly squeezed, and calling a concoction "maple syrup" that had nowhere enough maple to stand up to the name. In addition to folks at the Golden Arches, Baskin-Robbins, the International House of Pancakes and Hamburger Hamlets have all been foiled by a Los Angeles campaign to enforce honesty in eateries: it is now against the law, for example, to describe a nondairy product as "cream," or lower-grade beef as "prime." Like truth inadvertising...
Spoonful powdered orange drink added to glass of tap water, bowl of puff-milled corn, sugar, corn syrup, molases, salt, partially hydrogenated coconut oil, sodium ascorbate, BHA added to preserve product freshness...
...journalist in a medium where economic news is usually relegated to some place between the weather forecast and the cough syrup ads. Wearing one of his Rukeyser Enterprises hats, the WSW moderator is a hot item on the lecture circuit, where he gives about 100 speeches a year, com mands a top fee (at least $4,000 per appearance) and is booked through next May. He also turns out a thrice-weekly column on politics and economics that appears in 170 newspapers, has written one bestseller (How to Make Money in Wall Street) and is preparing another book on economic...