Word: system
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Dates: during 1940-1949
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Color Now. To the FCCommissioners and other nonscientific listeners, the workings of the systems seemed far less complicated than the arguments about their comparative virtues. The solidest single fact is that the CBS system, developed to high perfection by Dr. Peter C. Goldmark, turns out pictures which are bright, crisp, and at least as faithful as most colored movies. Their own special ill is a so-called "color flash." If the viewer looks away suddenly, he sees the picture momentarily in a single color, because of the persistence in the eye of the last one-color picture seen. A color...
...Smith, Kline & French Laboratories, drug manufacturers. As a dignified publicity stunt, the drug house has shown surgical operations in color for the benefit of some 50,000 doctors in medical gatherings all over the country. Since black & white television gives little idea of a surgical operation, the CBS system has given many doctors their first glimpse of ultramodern techniques. Many of the grateful doctors are loud rooters for CBS color...
Another fact is that RCA's system still does not work well. It has rarely been shown to the public, and does not impress laymen. Different sets show the same scene in different colors. The colors are not at all faithful; they often change suddenly and erratically. Dr. Elmer W. Engstrom, research chief of RCA, admits that the system is still in the laboratory stage. But RCA-men add that the CBS color system has reached its limit: it has no "room for growth...
...wants immediate public field trials to test the various systems. CBS declares that it is "perfectly willing to compete with any color TV system any place, any time." But it insists that "a system [its own] can be picked now on the basis of its known performance." Extensive trials, argues CBS, are unnecessary and would be costly and confusing...
Degradation. Both RCA and CBS are highly skilled at pointing out faults in the other company's system. First, says RCA, the CBS pictures are "degraded." This means that CBS, to increase the number of pictures per second and thereby avoid flicker, has had to reduce the number of scanned lines in each picture from 525 to 405. Thus, the "definition" is reduced and the grain of the picture is made coarser, like a newspaper cut compared to an illustration in a slick-paper magazine...