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...experimental treatment, called oral immunotherapy, aims to desensitize the body to allergens like peanuts by training the immune system to make peace with them. Most food allergies - whether to peanuts, eggs, milk or shellfish - are a result of the immune system misidentifying a food as a dangerous toxin. The body wages war with the invader, and the by-product is an allergic reaction - anything from a minor itch or swelling to a severe asthma attack, which in extremely rare cases and if left untreated can lead to death. Immunotherapy is designed to build up the body's tolerance to such...

Author: /time Magazine | Title: Can Peanut Allergies Be Cured by ... Eating Peanuts? | 3/1/2010 | See Source »

...Nowhere is the urgency to deal with debt greater than in Europe, where it has become the most serious test of the 11-year-old euro-based monetary system. While euro-zone nations use the same currency, there is no mechanism in place to financially aid wayward members. That's how a crisis in Greece, which represents a mere 2.8% of the zone's GDP, can have such an outsized impact. The ultimate fear is that Greece will default, dragging down the euro with it. "A lot of the euro's problems today are rooted in those members having failed...

Author: /time Magazine | Title: Weighed Down | 3/1/2010 | See Source »

...virtually from scratch feels a bit like playing God, admits Tilson, but restoring the prey (mainly deer) will be "real easy," since all these species once lived in Hupingshan-Houhe in numbers that supported tigers. "We're not trying to reintroduce a bunch of animals and predators into a system that never had them before," he says. (See the top 10 animal stories...

Author: /time Magazine | Title: Tale of the Cat | 3/1/2010 | See Source »

...Cultural messages that get into your nervous system are very common and make you behave certain ways," says neuroscientist Read Montague of Baylor College of Medicine. Advertisers who fail to understand that pay a price. Lindstrom admits to being mystified by TV ads that give viewers close-up food-porn shots of meat on a grill but accompany that with generic jangly guitar music. One of his earlier brain studies showed that numerous regions, including the insula and orbital frontal cortex, jump into action when such discordance occurs, trying to make sense...

Author: /time Magazine | Title: Neural Advertising: The Sounds We Can't Resist | 3/1/2010 | See Source »

Hawaii, which sits squarely in the middle of the potential tsunami's path, also has a sophisticated warning protocol that should get people off the shore in time. By contrast, Indonesia, Sri Lanka and Thailand, the areas hardest hit by the 2004 tsunami, had virtually no alert system...

Author: /time Magazine | Title: Explainer: Why Chile's Quake Wasn't Unexpected | 2/27/2010 | See Source »

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