Word: systemization
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Dates: during 1960-1969
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...MIRV brings advantage only to the attacker. As a weapon of defense, it adds nothing to the complexity of the target system which the offender has to penetrate. If perfected by more testing, the MIRVs and the SS-9 could make an arms freeze technically impossible. Unlike ABMs, they are difficult to detect and restrict. The size and shape of MIRVed missiles would be indistinguishable from the size and shape of single warhead missiles...
...organization, a status system makes its presence felt. A Silver Springs, Md., housewife at the housing booth said that people who arrive in buses are placed in "institutions" (i. e., gymnasium floors); while those who come individually are more likely to get spaces in private homes. Not that there are a lot of these...
Rules of the Game. At week's end an attorney dispatched by Garry filed a notice of appeal on the contempt charges. Denying a request for bail, Hoffman asserted that the defendant "seeks to destroy the American judicial system." If nothing else, Scale's collision with the judge illustrates a key weakness in U.S. legal process. "This shows that the fragile legal system functions only if everyone is willing to some extent to play the game by the rules," says Professor Yale Kamisar of the University of Michigan Law School. Believing that the game was unjust, Scale refused...
...contained story." Instead of cornflakes and Kleenex, Sesame Street sells the alphabet, numbers, ideas and concepts in commercial form. Each program contains a dozen or more 12- to 90-second spots, many repeated during the program to boost retention. Some are based on a sort of psychedelic flash card system that assaults young minds with a pleasant barrage of sights, sounds and colors repeated over and over. Often the Muppets, ingenious hand puppets with all the comfortable soft sell of a favorite doll, talk about ideas. Short film clips are also used to great advantage, sometimes with bouncy bubble...
Research groups composed of educators, psychologists, advertising people, film makers and children's authors met at five three-day seminars in the summer of 1968. Simultaneously Dr. Edward L. Palmer, an associate research professor in Oregon's state system of higher learning, began working with children across the country. "We learned that what bores them is too much time spent on any one subject." Hence the short spots. Also, "Nothing loses them faster than an adult full-face on the screen just talking." Hence the Muppets, the graphics and the film clips. "We try to keep verbiage...