Word: t-birds
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...black Thunderbird rolled off a Ford plant assembly line, a worker affectionately scrawled in soap on the hood: "Bye, bye, baby." It signaled the end of the two-seater T-bird; this week Ford put out the car's 1958 successor, the ballyhooed four-seater. Ford's affection for the T-bird sprang from its surprising success. Ford expected to lose some $10 million on the car but make it up in added prestige for standard Fords. Instead, it sold twice as well as expected (53,166 produced in all), and made a profit to boot. The sleek...
...gasoline bills as much as 15% (TIME, July 8). One major surprise: Ford will discontinue its famed two-seater Thunderbird, replace it with the long-planned four-seater model that is longer (113 in. wheelbase v. 102 in. wheelbase). but just as low and rakish. While the small T-bird has been a big success, with sales of 53,000 cars since 1954 (five times as many as Chevrolet's sporty Corvette), Ford thinks that the U.S. two-seater market is limited. Now it will shoot for broader fields in the growing family small-car market...