Word: t-shirt
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...corporate property. A billion-dollar example is Beauty and the Beast, which has metamorphosed from a bedtime story known to every child into a megahit animated film (and an even bigger hit on video), a sound track, a theme-park attraction, an ice show, a lunch-box and T-shirt decoration and, as of last week, a Broadway musical. Actually, not just a Broadway musical but the costliest and most complex ever, not to mention maybe the most vapid, shallow and, yes, cartoonish...
...There is life beyond Bart. The scamp was the show's first star; his ripostes ("Eat my shorts") became T-shirt slogans. Bart is still the richest Simpsons character, but the purview has expanded to include all of Springfield, with 50 or so comic figures, from the Kwik-E-Mart's Apu Nahasapeemapetilan to the Kennedyesque Mayor Quimby to Krusty the Clown and his sadistic cartoon cohorts Itchy & Scratchy -- a wonderfully congested cosmos each week...
...There was a giddiness and also a real sense ofsobriety at the same time," Hodgson says. "It wassomber. I remember having an armband. I remembersaving my armband and my T-shirt for years...
...have been marketed to since they could say "Atari" may not be as easy to convince. "Young people want something that's packaged in a way that they can understand and is compelling, but when they rip open the package they want something real," says Rob Nelson, 29, the T-shirt and acid-washed jeans poster boy of Lead or Leave, another upstart youth group...
...talk about his outfit, his planned pace and the prospect of having to hurl next to an attractive water girl. We discuss possible short cuts, we bring up that story about the first marathon guy dying and we even suggest that he wear a Cabot House t-shirt so that when he's lying in a puddle short of the finish line, people will attribute his misfortune to a life-long string of bad luck...