Word: tab
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Dates: during 1970-1979
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Changing Recipes. Bottlers sell $1.5 billion worth of diet soft drinks annually. That is 15% of the total U.S. soft-drink market, and has been the fastest growing segment, thanks to heavy advertising and a weight-conscious citizenry. The most popular labels: Tab (made by Coca-Cola), Diet Pepsi, Sugar Free 7Up and Dr Pepper, and Diet Rite Cola. Now producers may be forced to change their recipes, perhaps adding small amounts of sugar-and calories...
...York Stock Exchange, the prices of some beverage-company shares temporarily took a dive. At many stores, weight-conscious buyers stripped the shelves bare of their favorite low-calorie products. Insisted Atlanta Banker William Schwartz III: "I'm going out to buy $1,000 worth of Tab. I can't live without...
Frank J. Weissbecker, director of food services, said yesterday that if the ban is enforced, the soft drink Tab and the sugar substitute Sweet'n'Low will disappear from Harvard dining halls...
Many weight-conscious Harvard students contacted yesterday said that they are worried about the saccharine ban. Abigail B. Mason '80, who estimated that she consumes 36 to 48 ounces of Tab a day, said yesterday, "I am distraught...
Some students contacted were less upset. "I'm not worried," A. Wing Sommers '80 said yesterday. "We just bought ten cases of Tab," he said...