Word: tab
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Dates: during 1990-1999
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...Saturday Night Live, reeled in an impressive -- no, an excellent -- $18 million in its opening weekend. Not since The Blues Brothers, a 1980 movie spun off from SNL characters, has a TV skit provided the cue for such a quick movie moneymaker. But The Blues Brothers' tab ran a chunky $30 million; Wayne's World cost less than $15 million and reaped lots of cheap promotion with an MTV special. For an industry eager to trim the bloat on spiraling spending, the message is clear. "The public doesn't care how much a movie costs," says Barry London, head...
...protect the jobs of strikers. Tsongas opposes it on the ground that it would encourage confrontation. Most of the candidates favor a tax reduction for middle-class families. No, says Tsongas, because the deficit is strangling the economy, and succeeding generations will be stuck with the tab...
...which faces a $50 million deficit, will probably follow suit, although the heads of 26 arts-and-sciences departments have threatened to quit if the cutbacks are too harsh. Adding to the woes of such elite and venerable universities are harrowing upkeep costs for aging buildings: at Yale the tab for deferred maintenance is said to be $1 billion...
Anybody want to see this movie? Warner Bros. hopes so; the studio (whose parent company also owns TIME) helped foot JFK's $40 million tab. It is also counting on Kevin Costner, America's No. 1 homegrown movie star, to lure audiences to what is at heart a high-voltage civics quiz. Though he doesn't necessarily agree with every notion floated in the film, Costner is happy to play front man for Stone. "Oliver's a patriot," he says. "And I believe with him that the impact of this movie will be liberating. Any part of the truth...
...which usually have light, fruity flavors. But before Pepsi takes the plunge, the company plans to do some careful market testing. The clear beverage would not replace regular Pepsi, and it might have a somewhat different flavor. Meanwhile, archrival Coca-Cola is reportedly studying a clear version of its Tab diet cola...