Word: tabloid
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Dates: during 1940-1949
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Like many another businessman, 39-year-old Master Promoter Robert Lawver Smith scarcely knew a chrysanthemum from a moss rose. But he did know that flowers could be sold. With that information, plus $125,000 and the merchandising experience gained as general manager of the tabloid Los Angeles Daily News (a job he still holds), Smith charged last year into the flower business. It took him just seven months to become the No. 1 combination grower-wholesaler-retailer in the nation's $300,000,000 floral industry...
Thus last week a dog's death came to Arthur Kasherman, 43, publisher of an unsavory Minneapolis one-man tabloid, the Public Press. He died as he said he would: "Just like they got Guilford and Liggett." In 1934 gunfire from a passing automobile had brought down another Minneapolis publisher, Howard Guilford, who circulated two scandal sheets, the Saturday Press and Pink Sheet; and, a year later, Walter Liggett, publisher of the Midwest American, got his. Liggett, a former editor of Plain Talk (a magazine), and Guilford, a veteran St. Paul newspaperman, once had some legitimacy as journalists. Kasherman...
...made the New York Times the grey eminence it has become. Adolph Ochs set the goal: "All the News That's Fit to Print"; Van Anda got the news, saw that it was fit, and printed it. He treated the Versailles Treaty with the competitive zest of a tabloid editor covering a beautiful blonde's murder trial, used 24 telegraph and telephone lines to transmit the full text from Washington, and gave it 62 columns of type. No other U.S. newspaper ran it in full...
...broadcast was promptly reported in the U.S. press. Manhattan's tabloid Daily Mirror headlined it: MONTY GETS THE GLORY, YANKS GET THE BRUSHOFF...
Rough, Tough. Chicago has seen Ruppel's brand of slambang journalism before. Between 1935 and 1938 he doubled the circulation of the tabloid Times by such arresting noises. (In fact, his latest outburst was a tried-&-true Ruppel trick: a Times headline once blazoned: CHICAGO HAS A DIRTY NECK.) In his Times days, Ruppel got a hospital-bed picture by disguising photographers as clergymen, used a siren-screaming ambulance to rush World Series photographs to the engravers...