Word: tabloid
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Dates: during 1950-1959
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During the summer doldrums, newspapers give away free dishes, free trips to Miami, free encyclopedias, free almost anything-just to keep circulation going. This summer, Hearst's tabloid New York Mirror is simply giving away money. By last week, after one month of its "Lucky Bucks Treasure Hunt," the Mirror had tossed out some...
...Mirror to win an award. You may inspect a copy of the paper free . . ." But all over the Mirror circulation area, and as far away as Miami, Fla. (where a treasure hunter spotted a Lucky Buck originally spent in a White Plains store), people were buying the tabloid to compare its numbers with their dollars. Lucky Bucks not redeemed in seven days lost their magic; after that, they were worth 100 cents...
...Group Captain Peter Townsend (TIME, July 20), now safely banished to an office in the British embassy at Brussels. There was still no official or royal-family confirmation of the romance, and much tushing in the respectable press at the propriety of even discussing it. Unabashed, London's tabloid Daily Mirror charged boldly into the heart of the matter by conducting a poll of its readers. Of 70,142 Mirror readers who wrote in, 67,907 urged that Princess Margaret be allowed to marry her divorced airman if she wished to; 2,235 said that she should...
...such a way as to ease the restrictions on Margaret's marriage.* Meanwhile, the true state of the young princess' heart remained a family secret. Last June, when U.S. newsmen descended on London for the coronation, the secret popped out with a bang in the tabloid New York Daily News...
...sampling of its 4,500,000 readers, Britain's largest tabloid, the breezy London Mirror, asked what Tory they wanted to succeed Churchill if Churchill should retire. Results: Foreign Secretary Anthony Eden, 50.36%; Chancellor of the Exchequer Richard Austen ("Rab") Butler 35.5%. "The striking feature of the poll is the solid measure of support for Mr. Butler," observed the Mirror. "Even two years ago his name would have meant little to the public." A Gallup poll taken last April confirmed the Mirror's observation. Then the result was: Eden 64%; Butler...