Word: tabloid
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Dates: during 1960-1969
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Tempo is the extracurricular work of two honor students at Denver's George Washington High School, Harold Goldberg, 18, and Richard Gould, 17. It was started on the strength of an earlier publishing success: the boys cleared $57 on a tabloid newspaper they sold throughout the city's eight high schools. To start their magazine, Goldberg and Gould first signed up 570 advance subscriptions, hustled ads from local merchants and talked the printer into a $200 loan. Tempo's debut absorbed all $720 of the starting capital, but Goldberg and Gould are already laying out two more...
...Negev settlements, and provide enough water to sustain some 15,000 new families in the desert. But, momentous as the plan may be to Israel's future, the government last week went to great pains to play it down. In the nation's biggest newspaper, the afternoon tabloid Maariv, the dry, 93-word official announcement landed on page...
...resurrection of the Reporter, a union tabloid born during Portland's 1959 newspaper strike and dedicated to mortal battle with the city's other two dailies, the Journal and the Oregonian, brought with it a new masthead slogan: "Portland's Own Newspaper." But while the public response was encouraging-circulation increased by at least 2,000 new subscriptions-there was more to it than sentiment...
...immediate cause of death was anemia: the Reporter simply ran out of money. Never able to pay its own way, the tabloid managed to avert death only by desperate expedients. At the end, more than half the Reporter's staff was still unsalaried and subsisting entirely on meager strike benefits: up to $79 a week. Even its offset press was leased for a token $10 a year from the benevolent International Typographical Union...
...temporary news vacuum. Moreover, Portland readers seemed undisposed to support a union paper that tried so hard to avoid the union label that it packed as much punch as a Sunday supplement. Although the Oregonian and the Journal have together lost 79,000 in circulation since the strike, the tabloid Reporter could not even attract all those defectors. At death it had barely 58,000 in paid readership...