Word: tabloid
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Dates: during 1960-1969
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...boost of some sort at the News has been widely predicted since October, when Manhattan's other morning tabloid, the Mirror, went out of business. The News, which bought the Mirror and kept a few features and comics, also managed to keep some 200,000 of the Mirror's circulation-a figure that supplied enough extra fat to risk the Sunday price increase. And that inevitably gave rise to further speculation: how long would the Daily News remain the only nickel daily in New York...
...Daily News, which bought the Mirror's good will and some of its features, President Francis M. Flynn played it cautious. As Manhattan's other morning tabloid, the News was the place for Mirror readers to land. But how many actually made the trip remained a secret, although the day the Mirror died, Flynn announced a pressrun increase of 400,000 copies...
...Plague of Yo-Yos. On June 24, 1924, the Mirror reached the Manhattan scene almost as abruptly as it was destined to fade. "Can you start a new tabloid in ten days?" asked Arthur Brisbane, who was William Randolph Hearst's chief editorial lieutenant. "Nine," replied Walter Howey, who was to be the Mirror's new editor. He was nearly as good as his word. From seed, the Mirror bloomed in two weeks. It was a frank imitation of Captain Joseph Patterson's five-year-old Daily News, the U.S.'s first successful tabloid. But hardly...
...properties," as he calls them, is inexhaustible. Newhouse would not even bid on a paper that was losing $2,000,000 a year. The Mirror simply had nothing to sell that others were not selling better. TV had usurped its entertainment function. And even sex, that once dependable tabloid ware, was not so marketable any more. Contemporary fiction and the new girlie magazines did the job more clinically than any newspaper could hope to. Besides, the newspaper reader had outgrown the Mirror. He wanted news...
...Sunday. Such duplicate readership is fickle, as New York's 114-day newspaper strike proved when it ended last April. Almost at once, Mirror circulation dropped by 85,000-the suspicion was that the defectors were readers who had found they could do without the other morning tabloid.* Advertisers seemed to feel the same way: the Mirror's ad linage, chronically low, fell lower...