Word: tabloidal
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...most ambitious of the new reviews is New York City's [MORE],*a tabloid monthly that made its debut last June. Editor Richard Pollak, a former press writer for Newsweek, wrote in the first issue that [MORE] would cover the New York press "with the kind of tough-mindedness we think the press should, but seldom does, apply to its coverage of the world." Unlike the other reviews. [MORE] has tried to stake out a national constituency, since New York is the publishing center for the magazine industry...
...newspapers represented at Columbia University's American Press Institute had investigative reporters. Last year, three-quarters of the same papers boasted at least one. "It's one of the hopes for this business," says Arthur Perfall, associate editor of the Long Island tabloid Newsday (circ. 427,000), a leader in the trend. Newsday has not one investigative reporter but a permanent team of four, sometimes raised to eleven for special projects. It is headed by Robert Greene, a 300-lb., 42-year-old veteran newspaperman who worked with Bobby Kennedy as a staff investigator for the Senate Rackets...
Elsewhere, inflation and the inroads of TV and magazines have forced 42 daily newspapers to merge since 1960. Chicago, however, still has four major dailies fighting for the readers. In the morning, the Chicago Tribune competes with Field Enterprises' tabloid Sun-Times. In the afternoon, the Tribune's breezy sibling Chicago Today is pitted against Field's Chicago Daily News. The situation may be stimulating for the readers, but it is hard on the papers, particularly the afternoon sheets. Both lose money, and it is largely pride that prevents them from being fused into a single publication...
Uneven Product. Over at Chicago Today, executives are trying to smile through the red ink. Editor-Publisher Lloyd Wendt, 63, who directed Today's transformation into a tabloid in 1969, is convinced that sluggish ad revenues will strengthen rapidly now that his paper has taken the afternoon circulation lead. Chicagoans' ears are numb from repetitive radio spots that trumpet: "Chicago Today! Writing worth reading ... and repeating...
Today tries to be a nightly magazine, but is thin on hard news while crammed with columns and features, including a recent series on group sex. Wendt characterizes his tabloid as "a compact" because it is both small in size and short on space. He argues that afternoon audiences are distracted at home by TV, the kids and household chores. "The evening reader doesn't have all night," he says. "We're attempting to get the maximum amount of information into the minimum amount of space, while providing enough facts to satisfy an intelligent reader." The formula...