Word: tabloidal
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...installment; on page 31, readers were asked, as usual, to send questions to the Mirror's "You Said It!" column and were offered the customary $10 reward. Only in a black-bordered announcement on page 2, under the heading MIRROR CEASES PUBLICATION, were readers told that the morning tabloid was no more...
...Mirror's considerable audience must have wondered why a paper with a circulation of 835,000 daily and 1,000,000 Sunday could not have survived. After all, it was the second biggest daily in the U.S., topped only by Manhattan's other morning tabloid, the New York Daily News (1,915,000 daily, 2,000,000 Sunday). But in that very placement-the News first, the Mirror a laggard second-lay part of the reason for the Mirror's death. For all of its 39 years the Mirror sought to copy the front runner, an ambition...
...Plague of Yo-Yos. On June 24, 1924, the Mirror reached the Manhattan scene almost as abruptly as it was destined to fade. "Can you start a new tabloid in ten days?" asked Arthur Brisbane, who was William Randolph Hearst's chief editorial lieutenant. "Nine," replied Walter Howey, who was to be the Mirror's new editor. He was nearly as good as his word. From seed, the Mirror bloomed in two weeks. It was a frank imitation of Captain Joseph Patterson's five-year-old Daily News, the U.S.'s first successful tabloid. But hardly...
...properties," as he calls them, is inexhaustible. Newhouse would not even bid on a paper that was losing $2,000,000 a year. The Mirror simply had nothing to sell that others were not selling better. TV had usurped its entertainment function. And even sex, that once dependable tabloid ware, was not so marketable any more. Contemporary fiction and the new girlie magazines did the job more clinically than any newspaper could hope to. Besides, the newspaper reader had outgrown the Mirror. He wanted news...
...cautious standards of Swiss journalism, Blick, a brash tabloid published in Zurich, does everything wrong. It is tasteless, sensational and sometimes inaccurate. Its headlines scream. It runs prize contests but no editorial page. Its very existence offends the police and the government; some of its readers wrap its gaudy pages in a more august paper to hide their shameful habit from disapproving eyes. But almost every day more and more Swiss resort to this sub- terfuge. After four years of life, Blick proudly claims to have become Switzerland's second largest daily...