Word: tabloidal
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...West Berlin last week were signs: "Die BZ ist wieder da [BZ is back again]." BZ is the House of Ullstein's tabloid Berliner Zeitung, once one of the biggest papers in Berlin with a circulation of 510,000, specializing in sports, features, entertainments and easy-to-read news. In pre-Hitler Germany, when the House of Ullstein was the largest publisher on the continent, BZ was confiscated by Hitler, along with the Ullsteins' four other dailies, five weeklies and six magazines. Last year they got some of their property back (TIME, Feb. 4, 1952), and under Karl...
Although it is published in Garden City, Long Island, a quiet suburb 20 miles from the bustle of Manhattan, Alicia Patterson's tabloid Newsday (circ. 180,964) has never been content to lead the quiet life of a suburbanite. Almost two months ago, when Yonkers Raceway's Labor Boss Tommy Lewis was murdered by a hired gunman (TIME, Oct. 5), Newsday said pointedly: the Yonkers trotting track is "40 miles from [Long Island's] Roosevelt Raceway, but only inches separate [them] in operating procedure." Newsday knew what it was talking about. Unheeded by other papers...
While Manhattan's tabloid Daily News and Mirror were offering to hand out $25 to $2,000 a day for "Lucky Bucks" and "Bonanza Bills"* (TIME, Sept. 21), Long Island's tabloid Newsday found a way to cash in on the circulation stunt without shelling out a single dollar. Last week, atop the page, Newsday announced:"Here Are All New York Papers' Lucky [Numbers]." Said Newsday: "Tired of lugging home [several] newspapers a day to find out how much your dollar bills are worth? ... So are we ... We're not interested in handing out thousands...
...burst of publicity two months ago, Manhattan's tabloid Daily Mirror (circ. 902,000) went to work to keep its summer circulation up by paying $25 to $1,000 every day for "Lucky Bucks" (dollar bills which have the same serial number as those printed in the paper-TIME, Aug. 17). Within a week, everyone from bank presidents to taxi drivers as far away as Florida and California was riffling through his dollar bills looking for Lucky Bucks. Manhattan's tabloid Daily News, biggest daily in the U.S. (circ. 2,200,000), eyed the Mirror's stunt...
Hearst papers generally gave the story maximum play, while simultaneously cluck-clucking on their editorial pages. Hearst's New York tabloid, the Daily Mirror, which seldom passes up any story with a sex angle, explained to its readers that it ran this "supposedly . . . scientific effort [because] we felt we could not become overpious and fail to publish it." Scripps-Howard editors had local option on how to handle the story, e.g., the San Francisco News ran only an explanation of why it was leaving Kinsey out ("This is adult reading"), while Denver's Rocky Mountain News...