Word: tabloidal
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...magazine section, prosperous & preposterous American Weekly. This Week is the first serious effort to compete with American Weekly for national advertising in color. Against Mr. Hearst's 6,000,000 Sunday readers, This Week claims slightly more than 4,000,000. Advertising rate: $11,200 a color page (tabloid size...
...tabloid mind, piously supposed to be plebeian, is no respecter of family. Last week, if further proof were needed, Cornelius Vanderbilt Jr. hastened to clinch the matter. Scion of a name that in three generations has become legendary to U. S. gumchewers as the label of aristocratic wealth, Author Vanderbilt did his feebly sensational best to throw his tribe into scareheads. It was his tenth book; the only real news about it was that smart Publishers Simon & Schuster were bringing...
Last fortnight all 17 Sunday Hearst-papers crashed out with 32 pages of tabloid comics. The half-page space that formerly got $9,000, now was called a full page at $10,000; and the back page was rated...
...Sunday papers (circulation, 6,000,000). Comic Weekly consisted of 16 pages, and its advertising space sold for $16,000 a page, $9,000 a half-page. Few months ago Publisher Hearst's smart editors & managers pondered a bold idea. By turning the paper sidewise, i.e. into tabloid form, twice as many comics could be packed in without using an ounce more of newsprint. More comics should bring more circulation...
...trouble. Attorney General Wilentz, in a lather of righteous fury, demanded that the films be withdrawn "in the name of decency," threatened contempt proceedings. Fox, Hearst Metrotone, Paramount and all Loew's theatres obeyed. Universal and Pathe, after three days, still stood pat. Scooped by the newsreels, the tabloid New York Daily News and Hearst's Journal tried to catch up by splashing still shots from the films over several pages. Genuinely shocked and grieved by what he considered a violation of a gentlemen's agreement, Judge Trenchard ousted not only newsreels but also unoffending newspaper photographers...