Word: tabloidally
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Dates: during 1930-1939
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...magazine section, prosperous & preposterous American Weekly. This Week is the first serious effort to compete with American Weekly for national advertising in color. Against Mr. Hearst's 6,000,000 Sunday readers, This Week claims slightly more than 4,000,000. Advertising rate: $11,200 a color page (tabloid size...
...tabloid mind, piously supposed to be plebeian, is no respecter of family. Last week, if further proof were needed, Cornelius Vanderbilt Jr. hastened to clinch the matter. Scion of a name that in three generations has become legendary to U. S. gumchewers as the label of aristocratic wealth, Author Vanderbilt did his feebly sensational best to throw his tribe into scareheads. It was his tenth book; the only real news about it was that smart Publishers Simon & Schuster were bringing...
...which he has the late Sir Douglas Haig tap him on the shoulder and inquire: "I say, American, how long do you think this bally war will last?" He admits he lost his entire share of the family estate ($1,903,000) in his ill-advised venture into tabloid publishing. He repeats the story (for which General Smedley D. Butler was afterwards rebuked by the Navy Department for retailing in a public speech) that Mussolini was a hit-&-run driver, asserts that he was in the car when II Duce, going 90 m. p. h. around a sharp curve...
Last fortnight all 17 Sunday Hearst-papers crashed out with 32 pages of tabloid comics. The half-page space that formerly got $9,000, now was called a full page at $10,000; and the back page was rated...
...Sunday papers (circulation, 6,000,000). Comic Weekly consisted of 16 pages, and its advertising space sold for $16,000 a page, $9,000 a half-page. Few months ago Publisher Hearst's smart editors & managers pondered a bold idea. By turning the paper sidewise, i.e. into tabloid form, twice as many comics could be packed in without using an ounce more of newsprint. More comics should bring more circulation...