Word: tabloided
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...tabloid snob-gossip's dream week, Alfred Gwynne Vanderbilt, 28, the country's best-known young multimillionaire sportsman, was sued for divorce in New York by Manuela Hudson Vanderbilt (charges: adultery with two corespondents). Said Alfred's mother, Mrs. Margaret Emerson, who has been married four times: "I wouldn't give much for him if he didn't. After all, he's a normal young man and he has been separated from his wife for eight months. He wouldn't be a son of mine if he stopped living." Wept crocodile Hearstling Cholly...
...Peaches" Browning, the tabloid Cinderella, now 31, got married for the third time last week. Her latest is Joseph S. Civelli, San Francisco department-store executive. Wealthy "Daddy" Browning married her in 1926 when she was 15, cut her out of his will before he died in 1934, but she got dower rights of $5,000 a year. She sang for a while without much success in burlesque, in 1934 married a Denver theater manager, divorced...
...Variety, Editor Ralph Ingersoll last week explained in an interview how his backer, Marshall Field III, feels about the $22,000 weekly losses of his 5? New York tabloid, PM. Said he of Sportsman Field who has so far sunk around $2,000,000 into PM: "Mr. Field compares PM in some ways with the Philharmonic Orchestra. No one thinks of disbanding the Philharmonic merely because it doesn't now support itself nor never...
Sportsman Marshall Field III, having sunk some $1,950,000 into the 5? New York tabloid PM, and having called in outside experts to see what was the matter, last week was preparing to back another paper. Result: a prospectus announcing a 32-page national weekly to be launched soon and called Parade. It is to be distributed (starting with an expected 150,000 copies) like The American Weekly or This Week, as a newspaper supplement-or in cities where a newspaper customer cannot be found, to sell separately for 5? on the newsstands...
...wire note to editors, Associated Press memoed the fact that a British battleship was off Staten Island, told editors it was sending out no story. Most Manhattan newspapers were mum. Exceptions were the Herald Tribune, which ran a photograph and story on Page One, the tabloid Daily News, which front-paged her in an airview photograph...