Word: tabloidism
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...struggling Herald American will keep going - as a tabloid...
Translation: the Hearst-owned daily had run out of options. The Herald American was formed in 1972 when Hearst's racy Boston tabloid, the Record American, absorbed the city's staid, 125-year-old blue-blood bible, the Herald Traveler. The new paper never caught on. Combining the mismatched styles of the papers it subsumed, the Herald American alienated former readers of both by, for example, running weighty political analysis side by side with reports of steamy sex crimes. Circulation, at first 371,664, fell steadily; losses are now estimated to be $10 million a year. The Globe...
Hearst's return to the tabloid format is a desperate, but plausible, effort to survive. The tabloid style, first practiced successfully in the U.S. by the New York Daily News (founded in 1919) and currently being carried to its irrational extreme by the New York Post under Rupert Murdoch, was modeled on Fleet Street's screaming dailies. The main features: short, punchy stories, heavy illustration, emphasis on sex, crime and gossip, and a smaller size for the harried, hurried commuter...
...them. Says Grunwald: "I am convinced that the 'soft feature' approach would not have worked in the long run. As for converting the Star to a morning paper, we concluded that it would have been prohibitively expensive." The editors also considered turning it into a racy tabloid, but quickly rejected that idea as being contrary to the company's editorial tradition. Moreover, it is far from certain that such a drastic change in the Star's character would have succeeded commercially. Says Washington Publishing Analyst John Morton: "There wasn't any real solution...
...play's biggest role, Reporter Hildy Johnson, David Garrison is brash, self-possessed, life-of-the-party, winning and entirely wrong. Hildy is nearing middle age. He sees one last chance to break free, give up the tabloid follies of youth and settle down with wife, pipe, slippers and mother-in-law. Garrison's Hildy instead sees endless tomorrows. The girl he loves enough to leave the Examiner for, moreover, ought to be so enticing as to make any man question his values. At Santa Fe she comes across as a drip...