Word: tabloidism
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...demise of the 125-year-old Herald leaves the Globe morning and afternoon papers in head-to-head competition with expanded Hearst entries. The chain bought the name and relatively modern plant of the Herald and this week transformed its tabloid Record American into standard-size papers: the morning Herald Traveler and Record American and, for variety, the afternoon Record American and Herald Traveler. "Strangely enough," says Globe Editor Thomas Winship, "it looks like we may now have more competition, not less...
...source of funds essential to continue newspaper operation." He explained that "efforts to find a buyer for our newspaper willing to undertake the burden of three-newspaper competition in the Boston market" had failed, and the sale to the Hearst interests, which publishes the Boston Record-American, a daily tabloid, had been financially expedient...
...terms of quantity at least, Boston is the nation's best town for morning newspapers. Excluding the Christian Science Monitor, which is not truly a local paper, readers can choose among the sprightly Globe (circ. 240,163), the stodgy Herald Traveler (192,129) and the tabloid Record American (369,873). But they may not have long to treasure that choice, for the Herald Traveler is fighting for its life...
...while it seemed that the Hearst Corp., which owns the Record American, might provide a lifeline. There was talk of a merger that would convert Hearst's tabloid into a standard-sized afternoon paper that would be printed in the Herald's modern plant. But when WHDH was finally lost, Hearst stiffened its terms and is now reported to be interested only in buying the Herald's plant and assets. The corporation's annual meeting, originally scheduled for next week, has been postponed indefinitely while the board ponders the Hearst proposal. But, says one Herald executive...
...Women's Wear Daily, the brash and breezy tabloid trade paper, last week acquired a new standard-newspaper-size sibling called W, a fortnightly that Publisher John Fairchild says is aimed at "an audience of intellectually affluent women in the U.S. and abroad." Priced at 50?, or $7.50 a year, W contains lavish color illustrations and a collage of fashion and gossip dedicated to what the beautiful people of both sexes are saying, wearing and doing. The first issue, well seeded with ads, went to 70,000 charter subscribers, and Editor Michael Coady sees circulation rising...