Word: tabloidism
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...part of a sensational expose on British racketeering, London's tabloid Sunday Mirror last month thundered on its front page that Scotland Yard was investigating a homosexual relationship between a peer of the realm and a notorious London gangster. The Sunday Mirror and its weekday sister, the Daily Mirror, which repeated the story, named no names, describing the peer only as "a household word." But upon returning from a vacation, Lord Boothby, 64, onetime parliamentary private secretary to Winston Churchill, looked into the Mirrors and in effect screamed: That's me they're talking about...
Blonde & Boat. Raised in London's squalid East End, John Bloom quit school at 16, stumbled from one get-rich scheme to another. In 1958 he finally hit the right chord: he splurged $1,187 on an ad in the tabloid Daily Mirror (circ. 5,000,000) offering home washing-machine demonstrations. The ad drew 7,000 replies from prospering Britons-and Bloom soon had a firm set up to sell them. His unorthodox selling and barebone prices quickly cornered 10% of the washer market. Bloom then bought out lifeless Rolls, an old razor maker...
Tempo is the extracurricular work of two honor students at Denver's George Washington High School, Harold Goldberg, 18, and Richard Gould, 17. It was started on the strength of an earlier publishing success: the boys cleared $57 on a tabloid newspaper they sold throughout the city's eight high schools. To start their magazine, Goldberg and Gould first signed up 570 advance subscriptions, hustled ads from local merchants and talked the printer into a $200 loan. Tempo's debut absorbed all $720 of the starting capital, but Goldberg and Gould are already laying out two more...
...Negev settlements, and provide enough water to sustain some 15,000 new families in the desert. But, momentous as the plan may be to Israel's future, the government last week went to great pains to play it down. In the nation's biggest newspaper, the afternoon tabloid Maariv, the dry, 93-word official announcement landed on page...
...resurrection of the Reporter, a union tabloid born during Portland's 1959 newspaper strike and dedicated to mortal battle with the city's other two dailies, the Journal and the Oregonian, brought with it a new masthead slogan: "Portland's Own Newspaper." But while the public response was encouraging-circulation increased by at least 2,000 new subscriptions-there was more to it than sentiment...