Word: tabloidism
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With typical tolerance, Bombay supports the left-wing tabloid Blitz, which recently published pictures to "prove" that Lee Oswald did not shoot President John Kennedy, and also the right-wing tabloid Current, which flays Nehru and his nonalignment policies. Even Bombay's teenagers have a magazine that features Elvis Presley, twist instructions, and such articles as "Are Kissing Dates Dangerous?" Bombay is headquarters for the nation's movie industry, which turns out some 300 feature-length films a year. A recent and elaborate movie wedding in Bombay drew 10,000 guests, but none of them were considered...
Captain Joseph Medill Patterson, founder of the New York Daily News, had a sure instinct for the reading tastes of subway riders (he was one), and he built his tabloid into the biggest and most prosperous daily in the U.S. Some detractors say the News got there by peddling only the most marketable wares-crime, sex, sob stuff and baby pictures-with professional skill. But even the sober New York Times could take lessons from the News's equally professional ability to cut the "important but dull" story down to size. The News reader gets just about everything...
...boost of some sort at the News has been widely predicted since October, when Manhattan's other morning tabloid, the Mirror, went out of business. The News, which bought the Mirror and kept a few features and comics, also managed to keep some 200,000 of the Mirror's circulation-a figure that supplied enough extra fat to risk the Sunday price increase. And that inevitably gave rise to further speculation: how long would the Daily News remain the only nickel daily in New York...
...Daily News, which bought the Mirror's good will and some of its features, President Francis M. Flynn played it cautious. As Manhattan's other morning tabloid, the News was the place for Mirror readers to land. But how many actually made the trip remained a secret, although the day the Mirror died, Flynn announced a pressrun increase of 400,000 copies...
...Sunday. Such duplicate readership is fickle, as New York's 114-day newspaper strike proved when it ended last April. Almost at once, Mirror circulation dropped by 85,000-the suspicion was that the defectors were readers who had found they could do without the other morning tabloid.* Advertisers seemed to feel the same way: the Mirror's ad linage, chronically low, fell lower...