Word: tabloidization
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...austere Times, which errs in the other direction by making all news sound like History, was not being excessively stuffy. The abysmal depths are opening even wider. Last week the tabloid Daily Sketch's, circulation topped the 1,000,000 mark, a sensational rise of nearly 400,000 readers in little more than two years, based wholly on the paper's new diet of cheesecake, sex, crime and alarm-ringing political coverage. Last week Fleet Streeters also got the announcement of a new daily, the Sun. Said the Sun's prospectus, leaving no doubt as to what...
...battle for newspaper circulation in Chicago, Marshall Field Jr. last week primed a new weapon for his tabloid Sun-Times: Midwest, a 48- to 56-page Sunday rotogravure magazine, to be out next month. Not only does Field want to bring back the 25,000 readers the Sunday Sun-Times lost (present circulation: 587,630) when it boosted the price from 10? to 15?; he hopes to bring in another 25,000 new readers. To run Midwest, Field brought in Veteran Editor Jonathan Kilbourn, 39, who will develop a Sunday magazine different from Parade, which the Sun-Times uses...
...Times. Months ago wreckers started clearing a site on the Chicago River's north bank near Wabash Avenue. There Field will put up a $9 million newspaper plant, with a waterside dock for unloading newsprint and fast four-color presses that can turn out 112 tabloid pages...
London's tabloid Daily Mirror immediately nominated the Dean for "the most unending ass, half in Christendom and half in Communism." The London Daily Sketch's editorial columnist, Candidus, angrily scored his "antics and political clowning," suggested a boycott of the cathedral whenever he preached. From the pulpit of London's St. Luke's Church, the Rev. Hector Morgan issued another blast: "Send Dr. Johnson on a permanent mercy mission to the prisoners in the salt mines of Siberia...
Confidential's small staff works under Editor Howard Rushmore, onetime Communist who was fired as a Hearst reporter (TIME, Nov. 1), partly for contributing in his spare time to Confidential. The editors write Confidential's articles in breezy, breathless tabloid prose, always promising more than they give ("This article will shock you"). One of the best descriptions of the kind of reporting in Confidential and its imitators came from one of the imitators, Top Secret. Said Top Secret: "How cunningly the smear is constructed. It says nothing with finality. It doesn't come right out and claim...