Word: tabloidization
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...1980s, Britain's press barons fervently backed Margaret Thatcher and they continued their support for her successor, John Major, when he moved into 10 Downing Street in 1990. Their reporters gave his Labour challenger, Neil Kinnock, short shrift. On the eve of the 1992 election, the country's biggest tabloid, the Sun, printed a stark message on its front page: IF KINNOCK WINS TODAY WILL THE LAST PERSON TO LEAVE BRITAIN PLEASE TURN OUT THE LIGHTS...
...Five years later, the Sun was firmly behind Blair, and Campbell's sophisticated p.r. machine had the Tories on the run. Effective in opposition, his techniques produced what Jon Snow, the chief anchor for the prime-time Channel 4 News, describes as a virtual tabloid newspaper: "There was something for everyone - glamour, sport, Blair bouncing a ball on his head or holding a guitar. It took a long time to discover that it was more about presentation than content." This discovery provoked a backlash, but Snow thinks that's unfair. "People condemn Campbell and Blair for a wasted opportunity...
Local analysts believe Joe will regain his lead, though without Michael as campaign chairman. A year from now, Michael and the Baby Sitter and Joe and the Annulment will have joined Amy and Joey and Donald and Marla in the landfill of tabloid dreck. And to paraphrase Senator Kennedy's speech at the Democratic National Convention in 1980, the teeth still sparkle, the hair is thick, and the dream will never...
...History: Politicianus americanus. Matt Lauer and a Today show crew were following him around, and at the high school speech Romney did a slightly cheesy thing, inviting Lauer on stage, amping his candidacy with a.m. glitz. Romney said that "in a moment of frivolity" he had picked up a tabloid magazine and found that Lauer had been named the early-morning host with "the best bod in a bathing suit." To his credit, Lauer asked Romney a tough question about Iraq: What happens if things don't get better by September? "I don't like to forecast from failure...
...months earlier, he had the distinction of being the first in the paparazzi pack to snap a young widow after her aging husband, a famous pop composer, had blown his brains out. That "coup" did not make him feel especially proud. "A trained monkey can do it," says the tabloid lensman. "This is not photography. It's waiting around in a car. It starts getting on my nerves..." Then, he quickly corrects himself: "Don't jot that down. You have to write I am a motivated, successful, young paparazzo who doesn't mind getting busted...