Word: tabloidization
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Dear Mary, Really enjoyed my visit, and it was great to see you settled in your new job. Since the cruise business has slacked off a bit lately, I wouldn't mind getting back into journalism myself. I still can't quite see you fitting in at that seedy tabloid--what is it called?--the Chicago Eagle. But the consumer-advice column they've given you should...
...take a traditional Gannett medium-size-market newspaper and you package the same information but in a way that younger people want to see it--shorter stories, more graphics, easy maneuverability. We have young-people publications in places like Cincinnati [Ohio], Indianapolis [Ind.] and Boise [Idaho]. They're tabloid size, [free] and ahead of our plans in terms of profitability. The world is not coming to an end. [The industry] is more competitive than it was in 1975, but this nonsense that young people don't read is simply wrong...
...forget that "one needs not only to work but also to live." Judging by the recent chorus of complaints from leading ladies, there's more than one international leader who could stand to spend more time on his domestic agenda. Cherie Blair raised a few eyebrows with a tabloid interview in which she revealed that the British Prime Minister, with whom she just celebrated her silver wedding anniversary, is "not one for flowers." Moreover, she said his fidelity was assured not by the strength of their 25-year marriage, but because if he strayed, "I would kill him." In April...
...grown by more than a quarter over the last five years. Not surprisingly, Western publishers are eyeing the fledgling markets, says Jim Chisholm, adviser to WAN. "Internationalization is a growing theme of our business," he says. As is miniaturization: a record 56 titles made the switch from broadsheet to tabloid last year, with compacts accounting for 36% of all newspapers. Since Britain's Times and Independent downsized fully last year, circulation has soared. Expect more to make the change. "Readers are bamboozled" by big papers, says Chisholm. And with the number of Web-based newspapers rising almost 11% last year...
...marital-bonding experience: his court hearing for allegedly beating her, a charge that Houston has denied. (We learn that their daughter gets out of school on daddy's "court days," like other kids do on snow days.) Brown has said he signed up for the show to counter his tabloid image, but also to boost an R&B career that peaked in the Reagan Administration. "I'm just an entertainer, man, that is trying hard to get back in," he told the Atlanta Journal-Constitution...