Word: tabloids
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Dates: during 1920-1929
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...great-great-grandson, Cornelius Vanderbilt IV, a gangling 26-year-old youth in 1924, set out to pander to the public by founding three tabloid newspapers, against the wishes of his family. He used on his masthead the phrase: "The public be served." Within two years, his tabloids (in San Francisco, Los Angeles, Miami) went bankrupt (TIME, May 10, 1926, et seq.]. Vanderbilt IV then functioned as special writer for the Hearst New York Mirror, appealed to the masses with sneering remarks about his family's plutocratic mansion on Fifth Avenue, Manhattan...
...WORLD HAS A GREATER CITY (not suburban) CIRCULATION WEEKDAYS (not Sundays) THAN ANY OTHER STANDARD SIZE (not tabloid) MORNING (not evening) PAPER IN NEW YORK...
...Emily Newell Blair, vice chairman of the National Committee, was among those who urged a platform phrased in tabloid style. She also gave thought to the vice presidency, which seemed, as at Kansas City, to be the only real business before the convention. Mrs. Blair scoffed at the G. 0. P. "I could make a better Vice President than Senator Curtis," she said...
...killed his third tabloid, Baltimore American, by merging it with his full-sized Baltimore News. This was part of a complicated compromise with his Baltimore rivals, the Sun-papers, by which he allowed the Evening Sun to get Associated Press rights without paying him one cent. Hearst had not been known before as a man of compromises...
...nothing more than a grotesque and rather obvious attempt at humor. This is, however, a more sinister type of publicity concerning the undergraduate which is designed to catch the eyes of scandal-loving readers by distorting any item of college news which might be made to appear sensational. The tabloid and the so-called "yellow press" find in the most insignificant events of college life a wealth of material for the exaggerated tales...