Word: taboulay
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Since consumers want to see real people rather than idols, advertisers expect the ethnic look to be around for years to come. "We don't want a colorless, odorless soup," says Guy Taboulay, the executive creative director in Paris for B.S.B., a U.S.-owned ad agency. "We want to see national identities and character. Tomorrow's culture will be made up of different cultures. That will be its strength...
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