Word: taca
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Dates: during 1940-1940
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...main bout was on the Central American front, where Am Ex bought the Central American line TACA. Pan Am wasted no time in attacking there too. As much at home in palaces as clouds, Pan Am persuaded tough, handsome General Jorge Ubico, Guatemala's Dictator-President, to let it fly in his country, hitherto a TACA demesne. Pan Am immediately formed Aerovias de Guatemala, put big, heavyset, American-born Alfred Denby in charge. Fortune-hunter Denby owns Guatemala's biggest butcher shop, rates high with General Ubico. This month Aerovias, which has been conducting survey flights with sleek...
Thus weakened in Guatemala, TACA lost more face in Costa Rica when one of its planes, on an unscheduled flight, whanged into a mountainside, killing the pilot and five passengers. Hoping the plane had merely made a forced landing in a deserted spot, TACA withheld news of its lateness for several hours. Next morning the San Jose Tribuna printed a scathing editorial, hinted some might have been saved if TACA had reported the missing plane sooner. To make matters worse, TACA's dapper lawyer, Jean La Baron, who constantly puffs on long, thin cigars, was quoted by Costa Rican...
...blows, Am Ex held to its schedule, last fortnight threw a gay party in New Orleans' famed Antoine's. There to meet city and State officials was New Zealand-born, hard-hitting, one-eyed Lowell Yerex, founder and president of TACA. Purpose of the banquet was to dramatize Am Ex's request to CAB for a New Orleans-Panama route across the Gulf via Guatemala. New Orleans papers, envisioning their city as an international airport, played ball. Next morning the respected Times-Picayune ran a four-column map of the proposed route on page 1, slapped Ubico...
...five and a half hours. Same afternoon he was in San Jose, 24 hours earlier than if he had taken Pan Am's roundabout route from Brownsville, Tex. After delivering the papers to various Central American politicos, Yerex stayed to hobnob with Central American cronies, try to bolster TACA prestige...
This week Am Ex officials plotted new ways to combat Pan Am, hoped for CAB action on the TACA purchase within about a week. Am Ex has the tacit backing of the U. S. War, Navy and State Departments. Pan Am has vast resources, an experienced Washington lobby and the knowledge that TACA's Guatemalan rights, core of the line, will expire next February-unless General Ubico renews them...