Word: tachikawa
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...entire industry is watching, what do you do for an encore? DoCoMo's president and head cheerleader Keiji Tachikawa hoped to maintain momentum by moving quickly into high-speed mobile data transmission, so-called 3G networks. The company became the first in the world to offer full-fledged commercial 3G service last fall when it unveiled its FOMA (Freedom of Mobile Multimedia Access) system, a network so advanced it allows phones to download data-intensive graphics, MP3 music files and even to transmit video. But consumer acceptance has failed to match launch-day hype. Third-generation handsets cost three...
...from DoCoMo and has no plans to upgrade. "At this point," he asks, "what's the point?" Only 42,000 FOMA handsets have been sold?far fewer than the 150,000 the company had modestly projected to move by March. While the company is publicly sticking to its forecasts, Tachikawa recently admitted that 3G uptake "is lower than we expected...
...KEIJI TACHIKAWA spent over 35 years at stodgy Nippon Telegraph & Telephone before his career went wild and wireless. As CEO of NTT DOCOMO, NTT's previously obscure mobile-phone wing, he has overseen the success of i-mode, the mobile Internet service that set nearly 30 million pairs of Japanese thumbs tap-tap-tapping on hand-held keypads. Tachikawa, 62, has set up partnerships with Europeans and recently bought a 16% stake in AT&T Wireless. Both moves should serve DoCoMo well in its bid to promote "3g," the ultra-speedy, new-generation service that seeks to make cell phones...
...buttoned-down Japanese executive in his 60s is turning out to be the world's most successful mobile multimedia maven. Under Tachikawa's leadership NTT DoCoMo's wireless data service, i-mode, has put Japan - rather than Europe or the U.S. - at the forefront of the wireless Internet industry...
...Today, i-mode has 27.8 million customers and accounts for 60% of the domestic market. The firm has applications that consumers love - games, Hello Kitty screensavers - but also a business model that makes money from data fees, billing commissions and additional voice minutes. Now Tachikawa is moving beyond Japan, taking minority stakes in Britain's Hutchison 3G, the mobile unit of Dutch carrier KPN and AT&T Wireless in the U.S. He has also bought a controlling stake in AOL Japan, which he is recasting as DoCoMo...