Word: tacked
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...commercials, Doyle Dane Bernbach. and shifted the $22 million Alka-Seltzer account to Wells. Rich. Greene. Reason: Doyle Dane's attention-getting campaign notwithstanding, Alka-Seltzer's share of the market has continued to shrink, and Miles had grown increasingly dissatisfied with the agency's creative tack...
After four centuries of intensive study, little new can be added about Martin Luther, so German Biographer Richard Friedenthal has wisely chosen another tack. He has placed Luther among the popes and emperors, the bankers and sellers of indulgences, the world of academic debate, and the devious world of church politics...
There were hints supporting earlier speculation that the Administration would now be more receptive to the prescriptions of liberal economists for unemployment and inflation. Treasury Secretary David Kennedy had generally taken a conservative tack in fiscal affairs. In Boston last week, he sounded positively benign about the large amount of red ink that is accumulating for the current budget year. Now he talked about "the kind of deficit that will start us back to growth...
...rebirth has been mixed. The managing editor of the Post from 1965 until its demise, Otto Friedrich, declared: "A quarterly dedicated to the past with covers by Norman Rockwell doesn't seem very promising." Pete Martin, one of the old Post's most popular mainstays, took another tack. "In an age of specialization, I see a place for the Post-as a specialized magazine appealing to people between...
Last week Sartre took a new tack. Instead of bringing out La Cause on its usual Monday, he published the paper on Friday, and kept carefully out of sight. Instead, representatives of well-known left-wing Paris papers, publishers and owners of leading bookshops went to the printing plant and picked up La Cause. For once, the paper went on sale without being seized...