Word: tacking
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Dates: during 2000-2009
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...issue of O magazine has an article on coping that suggests that you "make prioritizing a priority." There's also an awful lot of talk about angels. The only angels men want to see are in Victoria's Secret ads. And her solution to everything is telling you to tack a note to your mirror. Tacking a note to your mirror accomplishes nothing but blocking you from seeing your fat self...
...challenge in the women's market concerns image. For men, Nike can snag Michael Jordan, tack his name onto a shoe and watch as pair after pair fly out of Athlete's Foot stores everywhere. For women, designers have to find another way to generate sales. Thus Martin Lotti, Nike's global creative director of women's footwear, travels the world seeking visual inspiration that he can combine with the company's technology. As he puts it, "If you have an ugly shoe, no one is going...
...government's tack: to weaken the yen, make Japan's exports a little more affordable, buy a little time. Most people consider that a bankrupt solution for a nearly bankrupt nation. A weak yen certainly won't help the wide-eyed man with a two-day growth of beard wandering the tunnels connecting subway stations in central Tokyo. "HELP ME," reads a sign around his neck. "RESTRUCTURED." There were nearly 20,000 bankruptcies last year - the second-highest yearly total since World War II. "It's simple," says Andy Xie, Morgan Stanley's chief economist for the Asia Pacific region...
...easy-to-read chart on the way into the meeting: Find your loved one's age and income and follow your finger to the magic number. Note that the lifetime earnings have been boosted by a flat $250,000 for "pain and suffering"--noneconomic losses, they are called. Tack on an extra $50,000 in pain and suffering for a spouse and for each child. The charts, while functional, are brutal, crystallizing how readily the legal system commodifies life...
...that's fine by Kwan, who is taking a decidedly different tack at this Games. The last time around, in Nagano, she skipped Opening Ceremonies and shunned the Olympic Village in favor of a private hotel. That wouldn't have been a big deal, but Tara Lipinski, who would trump her for the gold, did the exact opposite - marching in Opening ceremonies, living in the athlete dorms, taking in every bit of the Olympic experience. And it worked for Lipinski. All of this may or may not have played in Kwan's mind on Thursday when she decided to stay...