Word: tackly
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...pitchman's promise, many agency officials believe that some exaggeration and clutter are inevitable. BBDO's Maneloveg argues that exaggeration is a part of doing business and does no real wrong to the consumer. "Advertising," he says, "is what made America America." Taking a somewhat different tack, James Durfee, president of Carl Ally, Inc., believes that much advertising is gross, but that it often reflects the society it serves. Advertising could be improved, he says, if the agencies refused to knuckle under to insensitive advertisers who think that the only sell is the hard sell. The ad world...
...SAID BEFORE that the cult of personal ?cks is one of the most loathsome of current Car? ?ge developments. I stress that again as I tack ??al polemic onto this piece, because I'm trying ?w that there is something other than person ?le behind the next 15 inches of type. A corany man's resignation naturally smacks of ??d slinging and symbolic assassination; that is j?? problem with the issue. It has been left ?? to fester in the realm of personal slander, an?? needs to be considered on other grounds...
...with OBU over Harvard's internal construction projects. I am, of course, quite committed to the changes in policy you seek to bring about, although I think OBU should give Mr. Alexander a chance to make his recommendations. Events of December certainly compelled the University to take a new tack, and it has done...
...grimace or devilish leer would be an unspeakable faux pas. But Griffith, far from leaving him a polished gentleman without depth of character, makes his slightest gestures personally significant. Menjou is eating dinner with Ricardo Cortez in the grandest of opulent restaurants. The conversation takes an odd tack. Menjou pivots his head slightly, and Griffith cuts away to a bevy of side-lit dancing girls, the floor show, advancing and twisting. This cut, inexplicable if one tries to find in it some definite comment on Menjou's character greatly enlarges the weight of his gesture, draining a world from...
...AGNEW TOO read a telegram that arrived in the White House last week after the President's Viet Nam speech. In earlier Administrations it might have seemed odd to tack on the name of the Vice President of the United States, who is traditionally almost an official non-person in Washington. Spiro Theodore Agnew, however, is turning the vice-presidency into something like an oratorical happening, raising the No. 2 office to a level of visibility and controversy unknown since the days of, well, Richard Nixon...