Word: tacks
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...Tack's" reverence for Texas is fanatical and often funny. Panhandle women, he wrote, have the world's prettiest legs, made strong and muscular by leaning against the fierce Panhandle winds. Panhandle dogs are tougher; Panhandle skunks are twice as odorous. Even in the dust-bowl days he bragged that no other place could produce such suffocating dust clouds. According to legend, the Northwest Texas Hospital took Tack's tall boastings so seriously that it ordered beds a foot longer than normal to accommodate Panhandle patients...
...story building itself made plain that while Old Tack had rattled out his folksy nonsense, Publisher Howe had become a no-nonsense businessman. He had built up a string of eleven newspapers and a radio chain reaching to the West Coast. Later, he trimmed to an easily manageable five papers (at Amarillo and Lubbock, Texas; Atchison Kans.), two radio stations, and a deposit box full of blue-chip stocks...
Eleven years later, Gene bolted for Amarillo and started his own paper. He gave his editors free rein, spent most of his time making Old Tack the independent character Gene Howe wanted to be. In his battered Stetsons, his rumpled-and expensive-suits, he soon mastered the look of Texas, then acquired the substance by buying a 15,000-acre cattle ranch and a herd of Herefords. But it was not until Texas mothers and fathers began naming their children "Gene Howe" and cowhands took to calling their ponies Old Tack that he knew, for sure, he had arrived...
Morgan bends every effort to keep the televiewer's hand away from the knob. Inheriting a large audience from the Berle show, which precedes his own, Morgan tries to keep it by spelling out the plot quickly and in big, block letters. "We've even had to tack things up on the wall so people can see plainly what we're talking about from start to finish," he admits. Every scene moves the plot forward, with little time frittered away on character and atmosphere. "It's not that we're so damned much better than...
Another deletion could have been made but wasn't: The rule forbidding College groups to appear on radio and television programs. The committee did tack on a "without permission of the Dean's office," but the general effect is still the same...